Beardsley lotion is specially formulated for facial hair. Apply 2 to 3 sprayer depressions, rub palms together and massage into beard. Brush and style. What if you are just starting to grow a beard? When you stop shaving, your skin may react by producing more dead cells. They often get trapped in the bristles of the new beard growth, causing irritation. Frequent application of Beardsley Lotion is an excellent way to help avoid this problem. Many new beard wearers find that Beardsley and Company botanical ingredients are especially soothing to the skin in the first weeks of growth.